Cellnet calls on Clarke Hooper

The identity and packaging for Cellnet’s first pre-pay mobile phone aimed at the youth market is by Clarke Hooper Consulting.

The Slough consultancy created the brand name U and the thumb print logo to reflect the product’s flexibility. The U brand boasts no subscription, bills, contract or jargon.

Point-of-sale, launch events and promotions were also by Clarke Hooper Consulting. Pre-pay is the fastest growing sector of the UK mobile market.

Maxx Design in Newbury has created the packaging for Vodafone Paging’s new Zap! Active Pager, which is going on shelf later this month.