Classic lemonade brand R Whites is to be relaunched next week, revamped by Design Bridge.
The Britvic brand remembered for its “Secret Lemonade Drinker” ads from the 1970s, will use a modern identity which hints at its heritage. The famous ads will be revived as part of the relaunch.
The packaging will reintroduce the famous stripes, which recalled the pyjamas worn by the ad character, with added bubbles. “R Whites is an exceptionally emotive brand whose original core values have amazing resonance,” says Design Bridge creative director Graham Shearsby.