Workhouse milks it for Boots

Boots The Chemists is introducing a milk-based range under its Natural Collection brand with pack design by Workhouse. – The seven-strong Milk range is aimed at the teenage market.

Boots The Chemists is introducing a milk-based range under its Natural Collection brand with pack design by Workhouse.

The seven-strong Milk range is aimed at the teenage market. “We tried to make it light-hearted and tongue-in-cheek but not frivolous,” says consultancy director Ray Betts of the cow hide pattern. He worked on the project with Workhouse principal Chris Vain.

Products include Milkshake Bubble Bath, Crème Frache Face Mask, Double Cream Body Lotion and Milk Drop Bath Pearls in Tetrapak. To avoid any mistaken identity, the products carry the warning “This is not food” on the back. The milk range is currently rolling out.

The five-strong London group is currently working on Boots’ No7 range.

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