A gun-maker was brought out of retirement to make the gun barrel for Tucker Clarke-Williams’ campaign for BEDA, the British Entertainment & Discotheque Association. The pack tackles the problem of drug misuse in clubs. The Stockport group shot one of the local police’s own stash of Ecstasy in the station and then superimposed it on to the gun photograph. The promotional pack is going out to BEDA’s 500 member clubs.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design