Granada rolls into fast lane

Granada Hospitality is rolling out its rebranded Stafford service station, which has interiors and branding by Pentagram.

The Granada identity has been “tweaked” by Wolff Olins, which is now working on the roll-out. “Wolff Olins had worked previously with the Welcome Break chain [which Granada now owns] and seemed to be more steeped in motorways,” says Granada marketing manager Jane Simmonds.

Fourteen sites are being rebranded and the remaining 25 are under discussion.