Future Systems partner Amanda Levete describes the building design for the new Selfridges store in Birmingham as ‘organic, curvilinear, fluid… and sculptural’. Unveiled this week, the consultancy’s design takes advantage of the site’s steep slope, with entry points on four different levels. ‘We started to see the envelope of the building as a skin,’ says Levete. Inspired by scales, chainmail and sequins, it is comprised of loose discs. The vast atrium at the top will allow natural light deep into the store, which is due to open in autumn 2003. Interior designers are yet to be announced.
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon