Pre brands Actinic software

Pre consultants has created an identity for e-commerce business Actinic, and for its software product Portal Builder.

Having created the original identity for the business four years ago, before setting up his current consultancy, Pre creative director Martin Lore was invited to create the latest brand extension six months ago.

Lore says: “When we designed the Actinic identity there were a lot of whizzy technology companies around. We wanted to create a different brand that would look very clean and cool, to appeal to the professional marketplace.

“This logo for Portal Builder uses the common Actinic typeface and logo structure, but has its own symbol. All of its products will be designed along similar lines,” he continues.

Portal Builder is a package for building virtual shopping malls with multiple website links.