Free kick in Scotland Euro 2008 bid

Consultancies and the public are to go head-to-head in a competition to create the logo that will support Scotland’s bid to host the European Football Championships in 2008.

The winner, whether it is a consultancy or a member of the public, will not be paid for the work, says the bid’s marketing director Simon Lyons.

A project brief will go on-line, at www.euro2008.bid.com, once a decision is taken on whether a joint bid with Ireland for the tournament will be made. The organisations behind the bid, which include the Scottish Football Association and the Scottish Executive, will announce their decision later this month.

However, the design competition could be thrown into doubt if a joint bid with Ireland is made. ‘The process could be difficult to manage,’ says Lyons.

While plans for the competition have not been finalised, Lyons says it will be open to everyone in the UK.

The creation of a logo has to be completed by the end of January.

Respondents will be asked to create a logo and demonstrate the strategy behind the design, as well as an ability to ‘deliver’ the design. However, an inability to deliver the logo will not preclude anyone from entering, according to Lyons.

‘The best [respondent] on aggregate will win. So if they score the most on design and strategy but can’t actually deliver the design they will still be selected. ‘In this case, there could be a tie-in with a design consultancy which could deliver the logo,’ he says.

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