Repositioned RPA returns to London

Retail specialist RPA is setting up in London two years after it left, with a repositioned offering and revamped corporate identity to be unveiled next week.

The group, which is based in the US, will become known as RPA Worldwide to signify its move back into Europe and possibly Asia. It hopes to broaden its offer ‘from retail designers to strategic specialists’, says partner and chief creative officer Mark Artus.

‘The US office is now strong enough for us to be able to focus our attention on other parts of the world. Our US clients tell us they are interested in getting into Europe,’ Artus adds.

Artus and fellow partner Pete Mcllroy will be dividing their time between the US and UK this year, and Artus hopes to move back full time later this year. He intends to grow a team of ten brand strategists and designers in London.

When RPA Europe, as it was known, closed its door two years ago, a deal was struck that saw some staff move to retail specialist 20/20, but the group has no working relationship with 20/20 now, Artus says.

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