Mercier Gray, a marketing company specialising in design, has come up with an alternative way to win new business.
It has sent out over 300 mailers to potential clients in a futuristic foil envelope with a pair of white Y-fronts, featuring bold lettering across the front asking ‘Is your agency pants?’
Further text is included, explaining the benefits of employing Mercier Gray.
According to the consultancy, the response has been impressive, with 50 credential presentations and the group’s addition to five pitch lists. It obviously knows its arse from its elbow!