Hunter Design creates Hotel Chocolat retail outfit

Windsor consultancy Hunter Design has created the format for the first retail outlet of confectionery store Hotel Chocolat. The shop in the Harlequin Centre in Watford will act as a pilot for a proposed chain of stores, as the luxury chocolate company seeks to develop from a mail order business. The interior design of the 74m2 shop is based on an entrance to a contemporary international hotel. Hunter Design has handled the branding and design for the store’s predecessor, ChocExpress, for eight years.