The new look, new format Design Week Awards is open for entries and this year we have given you more chances to win by adding new categories while rethinking old ones.
Design Week Awards has been celebrating excellence in design across the gamut of the industry since 1990. That means branding, graphics, exhibition, product, packaging, furniture, interiors, digital, retail and many other sectors.
Design Week readers and former judges have helped us reshape things and we’re excited to announce the following changes.
Within the Communication section we’ve made a distinction in the identity category between an identity launch and an identity rebrand, splitting them into two separate categories.
Similarly it was important to recognise the merits of 2D and 3D packaging design so these have been given distinct categories.
Communication also sees the introduction of some brand-new categories.
One of these is brand strategy. We want to spotlight the work which underpins the positioning of a new brand or repositioning of an existing one. Our judges will be looking to award projects with a strong sense of purpose, meaning or direction and those which can provide evidence to this effect.
We’re also singularly celebrating the work of illustrators who have contributed to branding projects, with the new Illustrating for Branding category. Skill, execution, ability to respond to a brief and capture the mood of a brand will be under scrutiny.
The former Hospitality and Workplace Interiors category has now been split into two separate categories so that similar projects can compete on a level playing field.
Our digital categories already cover everything from website design to digital installations, AR/VR and more.
As usual we’ll be pouring over the best consumer product, industrial product and furniture design.
Then we have our Landmark Awards. Old favourites like Hall of Fame and Rising Star are still there, as well as the newer social design, which has seen some really strong examples of design for good in recent years.
Look out for Best In-House Design team in this section too. This award recognises the work achieved by an in-house design team over the course of a year. Judges will be looking for a team which has developed its brand or product in a way which is truly beneficial for customers.
A more accessible ceremony which better-showcases work
That’s not all though. When it comes to the award ceremony in June we’ve got an exciting new format which will showcase work for the duration of the event.
Trophies and presentations will be very much part of the evening but there will be more in the way of meeting, mingling and networking. More importantly you’ll be able to see winning work for the duration of the event rather than for a few seconds during the award presentation.
This year’s awards event will see the sit-down meal replaced with a more informal drinks and canape party, meaning that we can guarantee cheaper entry so that it’s easier for you to share the experience with your colleagues and clients.
We’ll be amplifying winning work beyond the event with profiles on the designers behind it later in the year, as well as including all winners in our book of the night and publishing a full showcase of winners on Design Week. We’ll also be looking to extend the reach of your winning work through our sister titles Marketing Week and Creative Review.
Find out how to enter here.