The Core to stir up Paxo brand

RHM, one of Britain’s largest food companies, has appointed Hull consultancy The Core to work on packaging and branding initiatives for Paxo.

The Core is currently on RHM’s roster and the consultancy designed a Christmas seasonal variant of Paxo in October 2004.

RHM is in the throes of reviewing the way it procures design and other marketing services, in a move that could lead to the creation of a formal design roster (DW 20 January).