In-house brand for Dixons Group

Dixons Group’s planned corporate identity change to DSG International will be handled by its in-house design team, with no input from an external consultancy, according to a company spokeswoman.

The company is seeking shareholder approval to change its parent identity because the current name is ‘too closely associated’ with electrical retail chain Dixons.

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What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon