Sue Ryder site is care of Nucleus

Nucleus is redesigning a website and creating an extranet for healthcare charity Sue Ryder Care, which will both launch in September.

A revised and expanded website, www.suerydercare.org, is part of the charity’s strategy to fully integrate the Internet into its communications. It will provide on-line donation and shopping facilities and the chance to volunteer help. Each of the 20 care centres around the UK will have its own sub-site featuring centre-specific information.

The extranet is aimed at care centre residents and their friends and families, as well as volunteers and donors. It is designed to foster a sense of community among care centre residents.

The work cost the charity “less than £100 000”, according to a Sue Ryder spokesman. Nucleus client services principal Lindsey Cunningham confirms its fee as “between £50 000 and £100 000”.

“Nucleus was briefed to improve the look and feel, functionality and navigation and expand the amount of content on the site,” according to Cunningham.

“We also suggested devolving some of the responsibility of the content to individual care centres. This has proved very satisfactory and motivating for staff during workshops,” she adds.

The consultancy won the work as part of a four-way credentials and creative pitch.

Formerly Sue Ryder Foundation, the charity relaunched in September last year with branding by Berryman Ball (DW 29 September 2000).

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