Metropolis reclaims Bhs role

Metropolis 88 has redesigned the Bhs hosiery range’s packaging as part of a wider and ongoing project for the retailer.

The hosiery range, last updated by Wickens Tutt Southgate and by Metropolis 88 before that, now numbers 48 packs.

Metropolis 88 has also designed new packs for bra and brief sets and for the retail chain’s Contour knickers range.

The consultancy’s new designs for bra boxes are expected to be revealed in the New Year.

All the new designs are aimed at underlining the new Bhs philosophy of targeting fashion-conscious mothers.

Metropolis 88 managing director Steve Kitsberg sums up the packs as “now focusing purely on the product”. The consultancy also worked on the structure of the new packaging.

Metropolis 88 has designed new graphics for the Smirnoff International Fashion Awards. The work was won after a two-way paid creative pitch against Saatchi and Saatchi Design. The client is PR firm The Rowland Group, part of the Cordiant group to which Saatchi and Saatchi Design also belongs. The project includes posters and the award’s call for entries.