Rennie campaign giving rivals runs for their money?

Now we’ve seen it all. Indigestion, it seems, is a lifestyle choice. Brandhouse WTS has repackaged Rennie (News, DW 31 October) and brand owner Roche is marketing it to ‘da yoof’ as ‘the badge of a full life’. In other words, a rumbley tummy is proof that you’ve been largin’ it – ‘for real’. Whatever happened to granny’s flatulence? Quite frankly, this is more branding guff than we can stomach.