Designer and art director Jeremy Leslie was given carte blanche by tobacco company Gallagher to produce a magazine for a promotional campaign for leading cigarette brand Silk Cut. Forward Publishing brought in Leslie to create a magazine that stood out from others. ‘The magazine had to be something that doesn’t constantly mention the product, because the concept was fairly subliminal,’ says Leslie. The magazine will be posted to a database of consumers who smoke the product. Two more issues are planned, also designed by Leslie. The current issue has a print run of 25 000.
The cultural festival will take place between March and October in 2022, and features high profile commissions involving the likes of Assemble and Dr Nelly Ben Hayoun.
The new “simplified” designs have been influenced by audience research showing that the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.
As Expo 2020 opens in the Middle East, we run down some of our favourite pavilions – featuring DIY spaceships and the world’s largest passenger lift.