Designer and art director Jeremy Leslie was given carte blanche by tobacco company Gallagher to produce a magazine for a promotional campaign for leading cigarette brand Silk Cut. Forward Publishing brought in Leslie to create a magazine that stood out from others. ‘The magazine had to be something that doesn’t constantly mention the product, because the concept was fairly subliminal,’ says Leslie. The magazine will be posted to a database of consumers who smoke the product. Two more issues are planned, also designed by Leslie. The current issue has a print run of 25 000.
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.
The campaign has been branded by Cog Design and set up by two arts organisations, and aims to help artists and designers travel for work after the UK leaves the
The commercial property brand has been given a new visual identity by Pollitt & Partners, centred around a stripped back cornerstone symbol.