Designer and art director Jeremy Leslie was given carte blanche by tobacco company Gallagher to produce a magazine for a promotional campaign for leading cigarette brand Silk Cut. Forward Publishing brought in Leslie to create a magazine that stood out from others. ‘The magazine had to be something that doesn’t constantly mention the product, because the concept was fairly subliminal,’ says Leslie. The magazine will be posted to a database of consumers who smoke the product. Two more issues are planned, also designed by Leslie. The current issue has a print run of 25 000.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.