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Fitting the right peg in the right hole is the theme used by Landor for its design concept for the new Design Business Association directory. The directory, due to come out in October, includes articles on choosing and appointing a design consultancy as well as the pitfalls of free-pitching. Landor’s executive creative director Richard Ford describes the wood-block puzzle solution as ‘a colourful visual analogy where finding the missing piece of puzzle runs in parallel with finding the right design group to meet your needs’. The star block appears as a bookmark, while the empty star shape left on the cover is debossed to increase its graphic impact.

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