DRA provides the look for John Rocha

David Richmond Associates has developed the identity for concessions by fashion designer John Rocha, which are set to open in branches of department store Debenhams.

The identity reflects the latest ranges created by Rocha, using natural fabrics and colours. The launch represents the first time Debenhams has simultaneously unveiled ranges from the same designer for men, women, children and the home.

Interiors for the venture are by the Debenhams in-house team. The concept will make its debut in high profile stores such as the one in London’s Oxford Street.