US recruitment giant MacTemps which operates Web design recruitment arm WebStaff, renamed yesterday as Aquent. The name was created by San Francisco company NameLab and is intended to have Greek or Latin connotations suggesting ‘not a follower’. The logo is by Bronner Slosberg Humphrey in the US. Aquent has worldwide sales of more than 80m.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.