US recruitment giant MacTemps which operates Web design recruitment arm WebStaff, renamed yesterday as Aquent. The name was created by San Francisco company NameLab and is intended to have Greek or Latin connotations suggesting ‘not a follower’. The logo is by Bronner Slosberg Humphrey in the US. Aquent has worldwide sales of more than 80m.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.