Fluid is the latest record label to come out of Manchester. ‘The style is going to be house, only more fluid than that,’ says Damyon Anderson-Garrity, art director at Influence Design Group. Anderson-Garrity was responsible for the branding and logo of the label, which has been set up by ‘two northern pop stars’, he says. The packaging is simplistic so it stands out against competitors, he adds. The droplet logo design also had to cater for the top-loader style record sleeve, rather than the standard side opening.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last