The BBC has branded national newspaper reports of a 5m corporate identity redesign as “speculative and inaccurate”.
BBC corporate head of design Tony Key was unavailable for comment as Design Week went to press, but the BBC’s head of corporate and brand marketing Jane Frost confirmed that an identity change was being considered as part of on-screen identity work for new services.
“In this context we are looking at ways of making the BBC corporate logo easier and cheaper to use,” says Frost. “No decision has been taken on a BBC logo, but proposals include simplifying the design,” she says.
Key has previously confirmed that Lambie-Nairn & Co is working on screen identities for new services and that BBC brands are being reviewed. However, he has denied that a significant corporate identity change is on the cards (DW 5 July).
Newspapers reported that the three sloping boxes of the current logo will be straightened and the coloured lines – introduced in 1987 – will be dropped.