Wolff Olins will be on the pitch list for Channel 5’s on-screen identity, following the consultancy’s design work for the Give Me 5 promotional campaign launched last week.
Wolff Olins is applying the image and ‘brand attitude’ to the stationery, vehicles and uniforms which are being used in the retuning programme. It has also produced three video films to support the exercise.
A Channel 5 spokeswoman could not say how many consultancies will be on the on-screen pitch list. An appointment is expected to be announced this autumn.