Buffalo motors towards Lister Petter branding

Buffalo presented final packaging concepts today to Lister Petter, which manufactures engines for diggers, generators and boats.

A number of design options have been prepared, from a graphical use of the Lister Petter logo to more photo-realistic representations of engines, according to Buffalo creative director Ciaron McCarthy.

The results of the overhaul will be applied to range of pack sizes, from engine boxes down to individual parts, he adds. The job, which has also included the creation of an identity, is understood to be worth a five-figure fee.

The consultancy was appointed in April after producing brochure work for Lister Petter, which was launched at a trade show in Las Vegas the previous month.