Design festival needs an innovative centrepiece

I applaud John Sorrell’s initiative [for the London Design Festival]. It recognises a widely held international view, but one that UK business has been slow to embrace.

Great ideas, but less good at exploiting them is a fair observation of ‘GB inc’. Worst of all worlds would be the creative community effectively talking to one another. There are plenty of events that already celebrate this.

The desire to attract a truly global audience must be central. A suggestion for a centrepiece might be investment funding for innovation concepts with an international perspective.

The nurturing of visionary ideas in the style of Xerox in the late 1970s, unencumbered by short-term payback. I would have thought it would fit with the Government’s view of promoting Britain. It might even attract a National Lottery bung.

Jeremy Haines

Haines McGregor

hmc@hainesmcgregor.co.uk

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