Digital media group Razorfish makes its return to the UK this week with the acquisition of London interactive group DNA for an initial cash sum of £2.8m.
DNA will retain its name and senior team, led by joint managing directors Chris Perry and Neil Miller. It will operate as a subsidiary of US-based Avenue A / Razorfish, itself owned by Seattle-based digital media network aQuantive.
The return of Razorfish to the UK follows a four-year hiatus since the consultancy was driven to close its London office in 2001, following the collapse of the dotcom boom (DW 6 September 2001).
DNA’s clients include House of Fraser, BMW and Egg. It anticipates revenue of £5m for the year to April 2006.