Razorfish buys UK group DNA

Digital media group Razorfish makes its return to the UK this week with the acquisition of London interactive group DNA for an initial cash sum of £2.8m.

DNA will retain its name and senior team, led by joint managing directors Chris Perry and Neil Miller. It will operate as a subsidiary of US-based Avenue A / Razorfish, itself owned by Seattle-based digital media network aQuantive.

The return of Razorfish to the UK follows a four-year hiatus since the consultancy was driven to close its London office in 2001, following the collapse of the dotcom boom (DW 6 September 2001).

DNA’s clients include House of Fraser, BMW and Egg. It anticipates revenue of £5m for the year to April 2006.