The Birds Eye Wall’s heart-shaped swirl logo has been put to use by Woodward & Company for Wall’s latest marketing communication literature. The red and yellow ‘W’ lozenge replaces the word ‘love’ in catchlines such as ‘I love ice cream’ and ‘love is ‘. ‘We are helping Wall’s broaden the scope and relevance of its brand by expanding the use of its icon in this way,’ says Woodward creative director Lucy Woodward. The front cover of the literature is designed in Wall’s corporate colours and attempts to answer the ‘love is ‘ conundrum with catchlines such as: ‘taking the scenic route’, ‘totally indulgent’ and ‘family and friends’.
The visual system created by SomeOne is based on movement patterns of birds gliding on thermal columns, which allow them to travel long distances with ease.
As part of our series on design in 2019, Rosy Greenlees OBE, executive director of the Crafts Council, looks at what will happen in furniture design over the next 12
Etienne Bardelli has created the graphics for a Chevrolet Impala and Volkswagen camper van, which move around the vast country collecting local people’s experiences to be shared online.
As part of our series on design in 2019, Katie Cadwallader, senior designer at Supple Studio, looks at what will happen in packaging design over the next 12 months.