The Birds Eye Wall’s heart-shaped swirl logo has been put to use by Woodward & Company for Wall’s latest marketing communication literature. The red and yellow ‘W’ lozenge replaces the word ‘love’ in catchlines such as ‘I love ice cream’ and ‘love is ‘. ‘We are helping Wall’s broaden the scope and relevance of its brand by expanding the use of its icon in this way,’ says Woodward creative director Lucy Woodward. The front cover of the literature is designed in Wall’s corporate colours and attempts to answer the ‘love is ‘ conundrum with catchlines such as: ‘taking the scenic route’, ‘totally indulgent’ and ‘family and friends’.
The museum will work with research studio Forensic Architecture on the installation, which is inspired by this year’s theme of “emotional states”.
The latest research from the Design Council and Social Change UK highlights the health and economic benefits of making neighbourhoods more walkable and designing houses that don’t leave people feeling
A round-up of moves, changes and appointments in the design world.
From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.