The Birds Eye Wall’s heart-shaped swirl logo has been put to use by Woodward & Company for Wall’s latest marketing communication literature. The red and yellow ‘W’ lozenge replaces the word ‘love’ in catchlines such as ‘I love ice cream’ and ‘love is ‘. ‘We are helping Wall’s broaden the scope and relevance of its brand by expanding the use of its icon in this way,’ says Woodward creative director Lucy Woodward. The front cover of the literature is designed in Wall’s corporate colours and attempts to answer the ‘love is ‘ conundrum with catchlines such as: ‘taking the scenic route’, ‘totally indulgent’ and ‘family and friends’.
The online publication will explore a range of issues through a unique typographic system that aligns subject matter with specific fonts.
As the designer publishes his latest book, Drama, we talk to him about his childhood in the theatre, storytelling and the power of being “an outsider”.
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.