The Birds Eye Wall’s heart-shaped swirl logo has been put to use by Woodward & Company for Wall’s latest marketing communication literature. The red and yellow ‘W’ lozenge replaces the word ‘love’ in catchlines such as ‘I love ice cream’ and ‘love is ‘. ‘We are helping Wall’s broaden the scope and relevance of its brand by expanding the use of its icon in this way,’ says Woodward creative director Lucy Woodward. The front cover of the literature is designed in Wall’s corporate colours and attempts to answer the ‘love is ‘ conundrum with catchlines such as: ‘taking the scenic route’, ‘totally indulgent’ and ‘family and friends’.
From upcycled cabinets to a spotlight on Baltic design, we run down the can’t-miss exhibitions and trade shows at this year’s London Design Festival.
The new look “places Peter front and centre” according to the publishing house, and has been designed by studio CreateFuture.
We speak with Transport for London designers about how they are using the organisation’s rich design history to help people navigate the city in new ways.
After a year off because of the pandemic, the museum is back with a slate of projects and installations for 2021 covering everything from climate change to AI.