The Birds Eye Wall’s heart-shaped swirl logo has been put to use by Woodward & Company for Wall’s latest marketing communication literature. The red and yellow ‘W’ lozenge replaces the word ‘love’ in catchlines such as ‘I love ice cream’ and ‘love is ‘. ‘We are helping Wall’s broaden the scope and relevance of its brand by expanding the use of its icon in this way,’ says Woodward creative director Lucy Woodward. The front cover of the literature is designed in Wall’s corporate colours and attempts to answer the ‘love is ‘ conundrum with catchlines such as: ‘taking the scenic route’, ‘totally indulgent’ and ‘family and friends’.
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.