The Birds Eye Wall’s heart-shaped swirl logo has been put to use by Woodward & Company for Wall’s latest marketing communication literature. The red and yellow ‘W’ lozenge replaces the word ‘love’ in catchlines such as ‘I love ice cream’ and ‘love is ‘. ‘We are helping Wall’s broaden the scope and relevance of its brand by expanding the use of its icon in this way,’ says Woodward creative director Lucy Woodward. The front cover of the literature is designed in Wall’s corporate colours and attempts to answer the ‘love is ‘ conundrum with catchlines such as: ‘taking the scenic route’, ‘totally indulgent’ and ‘family and friends’.
Design studio The Team has given the charity a new identity centred around the equals symbol, in a bid to highlight its aim to make the UK a better place
The festival, which will run in October and is focusing on the work of pioneering female authors, is now in its 12th year and has been given a new look
As the V&A becomes the hub for the London Design Festival for the 10th time, we take a closer look at the installations, displays and talks happening throughout the week
Offthetopofmyhead’s founder and creative director John Spencer, says jargon and bullshit are getting in the way of people understanding and valuing design.