Center Parcs is launching a revamped website, www.center parcs.co.uk, designed by Nucleus, that follows the group’s £285m takeover by Collins Stewart.
Center Parcs brought in Nucleus in November 2002, with a brief to drastically improve the on-line experience, so that visits would be converted into on-line bookings. Helen Horner, marketing manager for Center Parcs, says the holiday specialist wanted to make the site more ‘relevant’ to real customers.
‘Our on-line bookings were 10 per cent of our total bookings,’ says Horner about the state of affairs prior to the design group’s appointment. ‘We expect that to double over the next 12 months.’
Nucleus is creating an on-line Kid’s Zone for the revamped Center Parcs site. It is also transferring the existing booking and reservation system, which is currently shared with Europe, to the UK.
Peter Matthews, managing director of Nucleus, explains how the new, user-friendly website enables you to ‘see what your holiday looks like’ through a host of interactive experiences.
Matthews says that enabling customers to navigate through the site in as few clicks as possible was a major design priority for the Center Parcs project.