Pearce Marchbank’s Studio Twenty has designed London wine merchant John Armit Wines’ first own-label range, which launches this week in London department store Selfridges. Individual labels in the range feature two cubic panels of contrasting colour, designed to reflect the flavour and character of each wine. The wine descriptions are similarly pared-down, such as South African Red, White Burgundy and Red Bordeaux, and the range also features a champagne. The Armit Selection will initially comprise of ten wines.
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