Pilot designs interactive First Direct website

First Direct is to expand its interactive services throughout 2007. Leeds-based design group Pilot Interactive, which designed the bank’s existing site, is in talks with the bank to extend its interactive features and content.

Plans include a specially designed interactive quote facility, video streaming, podcasts, on-line seminars and customer blogs. The interactive site, which currently operates in a similar way to a microsite, is intended to supplement First Direct’s banking services website. ‘The idea is to improve the overall on-line experience for our customers, by replicating the service you’d get over the phone,’ explains First Direct head of e-marketing Jenny Southwell. She adds that the extension of the interactive site could also lead to an overhaul of the bank’s main website.

Pilot’s latest designs for the interactive site were launched on 19 February.