Briefs

Babycham has introduced new packaging designed by Siebert Head. It replaces Coley Porter Bell’s four-year-old design and reintroduces a more traditional deer symbol.

Computing, the information technology industry newspaper, has been given a new look by Pentagram partner David Hillman. The update is the paper’s biggest change in appearance in its 22-year history.

Senior designer Olçar Tosun has left Sampson Tyrrell Enterprise and joined Carter Wong.

Judges for the DW Furniture Futures award (DW 4 April) will include Sheridan Coakley of SCP and Floris van den Broecke, Professor of Furniture at the Royal College of Art. Closing date for entries is 31 May. For entry forms, fax Amanda Lake on 0171-734 1770.

Quarto Design has created an identity for Blue Chip International Disposals, the official disposal contractors to the Ministry of Defence. Nearly all MoD material is recycled or sold after use.

Dragon International, appointed to design three environmental reports on top of the two already completed, has brought in environmental consultant Ian Buckland, formerly with Waste Watch and Hyder Environmental.

Menswear retailer Ted Baker is giving his children’s range, Teddy Boy, a marketing push via point-of-sale material designed by in-house creative Ed Potter and external consultancy Fold 7. Using the headline ‘You’ll never get him out of it’, three illustrations by David Horwood seek to capture the confidence and playfulness the brand is aiming for. Potter says: ‘We wanted to convey the fun element of Teddy Boy, the humour of Ted Baker and the mischievous nature of children in an unusual way. A caricature was the obvious mechanism to use as it unifies and appeals to children of all ages. For authenticity, all garments featured are actual items.’

Bisto Foods is aiming to create a new market sector with Paxo Partners, a blend of croutons, vegetables and herbs. Packaging, brand identity and point-of-sale material are by The Quite Extraordinary Design Partnership.

Zulver & Co has created a new name, identity and a brochure for a firm of west London solicitors. Although the company has its roots in a 200-year-old legal firm, Turbervilles is a new company set up by a majority of the existing firm’s lawyers. Zulver & Co’s brief was to shift the market perception from that of an old-fashioned high street practice to that of the most progressive commercial law firm in the area. Turbervilles marketing partner Tim Sellers describes the new look, which was launched last Thursday, as ‘an inspirational identity we will have to live up to’.

Triad Design has created a new brochure, focusing on research, and an annual report for De Montfort University.