CPB wins lottery job

Coley Porter Bell has been appointed to rebrand Littlewoods Pools’ lottery scratch card brands. The group won a proposals pitch against Landor Associates, says CPB business development manager Tim Hill.

Littlewoods acquired charity lottery company UKCL, which operates the Lukcy brand, in December. The company is looking at combining the rival brands, says a Littlewoods spokesman.

Start the discussionStart the discussion
  • Post a comment

Latest articles