Ziggurat’s corporate branding division has won the job to carry out £500 000 global revamp of Man Investment Products’ marketing material.
The group won the work after a paid pitch against Radley Yeldar, OTM and Swiss group W4. The revamped material is scheduled to go live in the next few weeks.
Man Investment Products, the asset management division of alternative financial services company Man Group, is relaunching its portfolio of marketing material.
Ziggurat is redesigning internal communications, literature, exhibition material and merchandise. It is advising Man on a product naming policy, but is not addressing the logo, which remains un-changed, says Ziggurat director Adrian Day.
Quidnunc is redesigning Man’s website. It has been appointed to design its frontand back-end, says Quidnunc head of brand management Tania Hodgkinson.
Man deals in hedge funds and Ziggurat was appointed to make hedge funds ‘more appealing’. It was briefed to attach more emotional values to Man’s marketing material and strike a better balance between technical and ‘consumer-led’ issues.
The consultancy used images of patterns and structures found in nature to reflect Man’s management of innovative investment products, Day says.
It worked with a team of photographers, including Paul Wakefield, Fleur Olby, Roland SchlÃ¼ssel and Nick Veasy.