The Open Agency has designed a series of posters and screen titles for The International Committee of the Red Cross, which is seeking to raise awareness of the plight of women and children during war. The posters will be sent this week to government offices worldwide, together with a short film series created by Urban Films film-makers Nick Danziger and Laura Ashton. The project is part of The Open Agency’s ongoing work for the Red Cross, which is worth about £200 000 per year.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.