North brands property developer U+I

The new identity is inspired by a trade union motto of “be united and industrious”.


North has created the identity for property developer U+I, which has been formed from a merger between Development Securities and Cathedral Group.

Cathedral Group was acquired by Development Securities in May 2014 and has been operating as a subsidiary since then. Now the two companies are coming together in a new building in Victoria, designed by Coffey Architects with interiors by Ab Rogers Design.

U+I creative director Martyn Evans says the name U+I is inspired by the history of Morden Wharf development in Greenwich.

The site was near the headquarters of the Dock, Wharf, Riverside & General Labourers’ Union, whose motto was “be united and industrious”.

This has been shortened to U+I and can, Evans says, be used in a number of ways. For example, invitations to the company’s launch party feature the phrase “uncork and imbibe”.

Evans says: “We briefed North to create a classic identity that would stand the test of time. It had to be very simple.”

The black-and-white logo features a line that aims to evoke the horizon, with buildings above and foundations below, says Evans.

He adds: “Every one of our developments has its own brand and we need a corporate identity that can sit on top of these and not interfere.

“It has to look good on a crane 100m up in the sky and also at the bottom-right of a website. It has to be versatile and usable.”

Discover more:

• How an old vinyl factory is being turned into a product design incubator

Donnybrook House U+I
st marks u+i
Hide Comments (5)Show Comments (5)
  • Richard Merritt November 9, 2015 at 1:47 pm

    Makes me think of the medical abbreviation for Urinary Tract Infection….

    • Chris Hall November 10, 2015 at 10:22 am

      Yup, literally what I came here to say myself. They really should of mum tested this one.

  • Nicola Ratcliffe November 10, 2015 at 10:37 am

    I must admit the first thing I saw was UTI…

  • C G November 10, 2015 at 2:52 pm

    For a company where: “…two companies are coming together…” and calling it ‘You & I’ it seems odd to create a logo where the elements are being separated, broken apart and divided.

  • Aishling O'Brien November 12, 2015 at 2:43 pm

    Yep UTI – Urinary Tract Infection was the first thing that I saw unfortunately, shame as I like it otherwise

  • Post a comment

Latest articles

Design Week Awards 2019 judges revealed…

Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.