Regarding last week’s Vox Pop about British Airways using design to enhance the experience of Concorde customers and what design element would improve air travel generally, it would have to be adjustable seating.
I am of above average height and seating comfort is very poor. As a product/ furniture designer I cannot accept that the solution presented is the optimum, but quite the opposite. Draw a simple parallel to car seats or office seats, and the lack of advancement in comfort and flexibility is clear to see.
The chair seems to be no more sophisticated than the aluminium drinks trolleys that catch your knee on the way past.
Surely for short-haul flights better seating would offer real potential for progressive airlines to gain the edge over rivals.
Founding partner, Pearson Lloyd