Pearlfisher reels in film company

Pearlfisher has created the first website for film production company Arden Sutherland-Dodd, which went live last week.

The business-to-business website, www.asdlondon.com, is aimed at advertising agencies and other buyers of film production services. It features profiles of all Arden’s film directors, as well as screenshots and longer video clips of the directors’ work.

The site enables visitors to customise the look and feel of each page to suit their needs, says Pearlfisher creative partner Jonathan Ford. To this end, the home page features a ‘3D’ icon that allows visitors to move page links around the screen.

Designed by Pearlfisher interactive designer Umesh Pandya, the site is intended to be used as a business tool for the ‘highly competitive [film production] industry’, says Pandya.

The consultancy won the work through recommendation.