Jones the Bootmaker will celebrate its 150th anniversary this September with a commemorative identity created by Dalziel & Pow. The identity, based on the concept of reinvention, will be used to showcase a collection of new shoes that take inspiration from the company’s landmark years. The retail consultancy has created a number of elements for the visual brand language, including a sketched montage of the shoes to create a decorative print pattern. The commemorative branding will be carried across point-of-sale material, packaging and retail elements.
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