Karakter has created…

Karakter has created a centennial identity for Norwegian energy company Hydro’s 100th anniversary next year. The identity features 12 marques and, according to Karakter managing director Shahar Silbershat, aims to ‘give the identity a more artistic perspective and enable the company to use art as a main theme throughout the centenary year’. Hydro has commissioned 20 artists – including Olaf Eliason, Shimon Attie and Graham Nash – to create work that will be incorporated into centennial brochures, posters, invitations and calendars designed by Karakter. The group is also creating an annual report that will be published in March.

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