Tutssels adds night Panadol

Tutssels continues its work for SmithKline Beecham with the packaging for a range extension to pain relief brand Panadol.

Called Panadol Night Pain (pictured), the product is primarily targeted at consumers wanting a good night’s sleep.

The packaging design draws on the well-established equities of the father brand, using a midnight blue background and stars as night-time imagery.