Key points

*Develop a thorough understanding of the market in which the client operates. – *Make sure you are tooled up to deliver on any promise you make.

*Develop a thorough understanding of the market in which the client operates.

*Make sure you are tooled up to deliver on any promise you make.

*Educate and shift your own team’s perception of what the consultancy offers to clients.

*Cultivate effective communication systems between designers and account handlers.

*Be prepared to invest in and develop staff – as important as recruiting the right people in the first place.

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