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BBC2 is to introduce an on-screen identity for its season of programmes and films celebrating the centenary of the birth of cinema. The channel’s 2 figure is fashioned to resemble a film can, dropped in slow motion on to a bed of film. Low-key lighting and use of the BBC2 corporate viridian colour gives a strong branding link, says a BBC spokeswoman. Designers Iain Greenway and Jane Walker, of the BBC Graphic Design Department in London, created the ident with model-maker Steve Wilshire and with post-production by Mike McGee at London facility Framestore.

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