Canine Natural Cures gives dogs added Zzip

London design consultancy ZZip Design has created a new identity for homeopathic pet remedy manufacturer Canine Natural Cures.

The business was established two years ago and specialises in supplying retailers with luxury homeopathic treatments for dogs.

It appointed the consultancy in January.

According to ZZip director Andrew Wadsworth, the pet products sector is a fast-expanding one as established brands such as Winalot and Pedigree Chum launch their own “health foods” for pets.

“We came up with a logo that is based on the Buddhist Ying-Yang symbol, which reflects the mystical nature of homeopathy. It will give instant recognition of the company’s stance – the perfect corporate identity,” he says.

The identity will be officially launched over the next few weeks.