MTA rebrands Arab oil group

MTA Design has completed a rebranding exercise for the Emirates National Oil Company, due to roll out from the end of April.

Dubai government-owned ENOC appointed the London design group last year to develop a totally new visual identity. This included forecourt elements, signage, store naming and branding, interiors and product packaging.

“The identity serves to position ENOC as an international brand with a strong retailing emphasis,” explains MTA Design managing director Ibrahim Ibrahim. “The value to the brand is the idea of evolving the flame equity from the old identity into something modern and crisp which suggests attention to precision and detail,” he adds.