Beamish looks to Irish roots

Courage is seeking to further exploit the Irish heritage of the Beamish brand by introducing new can and bar font designs by The Sandom Partnership.

The new designs involve a reworked Beamish logo and are being introduced to bars and shops this month.

The group’s managing director John Sandom says: “We felt the previous image was distinctive but lacked the more traditional values associated with the unique Irish heritage of the product.”

The new look gives prominence to the line “Only brewed in County Cork” which aims to differentiate Beamish from competing stouts, such as Guinness, made this side of the Irish Sea.