MinTat brews interiors scheme for Boho bar

The traditional Irish-themed pub will soon have a rival in the form of Boho, the UK’s first Czech-style bar serving only Czech beer, designed by London group Minale Tattersfield.

The bars will be waitress service only, emulating bars in Prague, and will serve around 15 Czech beer brands including Kozel, Staropramen and Budvar.

Minale Tattersfield has created the name, identity and interiors for Boho, which stands for Bohemian House. The simple logo features two Czech circumflexes above the letter “O”, designed to “make it instantly identifiable as a Czech brand name”, says Minale Tattersfield chairman Marcello Minale.

The interiors aim to reflect Czech-style bars with wooden floors, simple round tables and white-washed walls. They will be decorated with photographs of Prague, but will have no jukeboxes or games machines.

“Boho aims to appeal to more sophisticated urban consumers,” says Minale. “Consumers can order beer from waitresses and waiters at their table, who will tot up their orders on a beer mat just like in the Czech Republic. It’s part of the experience.”

He says the fashion for Irish pubs proves there is a large market for themed bars, and adds that the Czech concept should take off due, in part, to the popularity of Czech beer brands.

Launched by Kozel importer Aristoland, Boho opens in London’s Battersea early next year. If successful, Aristoland may roll out the format.

– Minale Tattersfield recently designed Aristoland’s Prague Absinthe brand, featuring art nouveau-style creative work.