Manchester’s Metrolink trams have been given a fresh new look, devised by branding consultancy Hemisphere.
The brand overhaul is part of the Government’s £600m investment programme, which will see the 16-year-old Metrolink system double in size over the next four years.
Central to the new brand is the flexible ‘speed graphic’ device of graduated circles, fading out from the yellow nose into the sleek metallic body of the tram, to denote a sense of forward momentum.
Hemisphere marketing director Sue Vanden says, ‘The branding successfully conveys the sense of reliability and modernity that the city has been waiting for.’
The identity will be rolled out across the Metrolink system from 2009.
Dalton Maag worked alongside Hemisphere to produce the network’s new bespoke font.