The Brand Union is expanding its reach with the opening of a Miami office this month.
The consultancy is aiming to strengthen its presence in the region following existing relationships with brands in South America, which include beers Club Colombia and SABMiller’s Cristal.
The Brand Union UK chairman Dave Brown will set up the office from the UK, while senior client director Cristian Jensen, from an advertising and branding background at ad agencies Leo Burnett and Young & Rubicam, will manage it locally.
It appears the consultancy will be looking to make more appointments in Miami in the coming months.
Jensen says, ‘We’ll be looking for the best regional talent to ensure we can deliver for existing clients and new prospects.’
The Brand Union has 21 worldwide offices, with its US contingent covering San Francisco and New York.
Teams from London and the Miami office will now head up projects based in South America with support from the two existing US offices.