Blue Marlin has appointed John Mathers, form er chief executive of The Brand Union, as chief operating officer.
Mathers, who started in the newly created position on Monday, will manage the five regions where Blue Marlin already operates, and will oversee expansion as the branding consultancy grows its network of offices worldwide .
The consultancy has offices in Bangkok, Bath, London, New York and Sydney, and is considering opening an office in the Middle East.
The group is looking to double its turnover to £20m in the next five years by moving into corporate branding, corporate engagement and brand environment programmes.
Mathers headed Enterprise IG from 2002 and was part of the global leadership team responsible for the consultancy’s renaming to The Brand Union.